Wedding Photography its something that most would say is a must. What value can you place on it $500, $2000, $6000, more? Like a lot of things involving a wedding the cost can be high and it is true, a seriously talented professional photographer can command a hefty sum. But should this service be based solely on cost? Consider these things.
1.) How good do you think the photographer is that you just booked for the the cheapest price in town? The unfortunate situation is that in this day and age, running a small business is not easy and not cheap. If you plan on running a business, doing so legally, ethically, and staying in business, then it is going to cost a lot of money. A photographer is happy at the end of the year to make 1/4th of what he grosses after overhead, upkeep, continued education, and taxes. So how can Mr. Photographer do an all day wedding for $1200 and still survive? He cant! At least not for long. A few eventualities occurs, they raise their prices, lower their quality, do it illegally, or go out of business.
So before you book a wedding photographer and he says he only charges $700 bucks plus you get the digital images, be wary. He is either a crook, a poor photographer, or both.
2.) Very few items remain after your wedding day passes. Will you remember what the chicken or steak tasted like? Or how good the hor dourves were? What about the Flowers? If they were real, then they have long since wilted and died. How good the music was? Probably not. How about the wedding dress? Yes, of course (you know exactly which Rubbermaid container, in which closet, it is in).
But of all the items remaining from your wedding day the photographs will be the thing you reflect on most. They will remind you how great the dancing was, how beautiful those fresh flowers were, and yes how good that food looked and tasted. To see your day preserved perfectly is something everyone deserves. So I will ask again, What value can you place on it $500, $2000, $6000, more?
3.) A quick mention of talent. Does his or her photography speak to you? Move you? bore you? How about training? Gear? Can they show you a whole wedding? Are they good at what they do or average? Its not an issue until the bride has a cross sticking out of her head in every wedding photo. Or you look back at the images and wonder why there are no pictures of grandma anywhere! You cant get that back and once it is done all you have is what was captured by your photographer. So it begs the question, why do we see so many photographers with such a wide range in skill levels?
The digital revolution has made it much cheaper to learn photography, and so with the influx of amateur photographers trying to make a living out of a hobby, the profession has seen a devaluing. Why? Because as new wedding photographers try to break into the field they may unwittingly offer services at much lower prices to secure customers who know little about quality or what sort of professionalism is required of those in the industry, in turn many working professionals lower their prices or change their packages to stay competitive. Its an equalizing of the market, but overall the profession is seeing less money on average. The thing is, these burgeoning professional photographers later regret setting their prices at such unsustainable levels. They find that to maintain an ethical, legal, and profitable wedding photography business they have to charge an appropriate amount to not just cover expenses and survive but enjoy life away from the camera as well.
So the moral of this story is to make a budget for whats most important to you and to reconsider what will be most important after your wedding day has passed. Above all do your homework.
- Count the cost
- Business plan
- Marketing plan
- Continued education
Before I point out the reasons for this blog I will let you in on a little secret I have discovered, the more I learn and the more I am exposed to new ideas and new ways of thinking, I have found that no one person knows it all or has a monopoly on knowledge. What other reason would there be for so many educational sites, forums, blogs, seminars, conventions, classes, etc dedicated to an endless array of topics. A wise man once said, ‘to the making of many books there is no end, and it is wearisome to the flesh’ he realised that there is and will always be an endless parade of written information and now with this thing called the “internet” we have most of it at the touch of a button, stroke of a key, or swipe the finger.
Now on to why I created this site. Each of us differs in our education, experience, passions, and talents and that’s okay. Where we are the same is in our love of knowledge and personal growth. More specifically, if you found me, our love of knowledge and personal growth in the field of photography and/or business. With that in mind it is my hope to document some of my challenges, my successes, and lessons I learn along the way. Hopefully you will benefit from my experiences and it will not be ‘wearisome to your soul’. I promise to learn and to share. It is my desire that we can learn more together than we could on our own. please, join me through commenting on my posts and articles.Thanks, Chad Michael Redling Photographer/Entrepreneur/Student